Frasiely is the childhood dream of twin brothers Mike and Alex Frasiely — lifelong surfers who grew up at the beach, yet carried a deep appreciation for premium, well-crafted clothing.

Mike honed his design skills at Ralph Lauren's Double RL, while Alex built his business expertise in private equity, and together they brought their shared dream to life: a family-run brand rooted in purpose and built without compromise. Alongside Alex's wife, Kerry, who oversees impact initiatives, and their mother, Ninie, who designs the interiors of our stores, we create premium pieces that are easy to wear and hard to wear out — blending American Heritage style with a modern mountain-to-coast spirit. Our collection crafted with the world's finest fabrics, natural indigo dyes, and distinctive prints, inspiring people to live fully through moments that matter and choices that last.

Why we're a B Corp

As a family business, we feel a deep level of accountability for how we run this brand. That's why we are proud to announce that Frasiely has achieved B Corporation™ certification. This marks a significant milestone in our commitment to social and environmental responsibility. To become a B Corp™, a company must undergo a rigorous assessment that covers practices pertaining to governance, workers, community, environment and customers.

Our Impact

Fashion leaves a footprint. We're committed to designing a more responsible path forward.

Environmental Impact

We design with the planet in mind — sourcing organic and recycled fabrics, reducing waste, and protecting the places that make our best days possible.

Native Partnerships

More than collaboration — a commitment. We work with Native artists and leaders to ensure authentic representation, economic opportunity, and rightful recognition of Indigenous creativity in fashion.

Social Impact

Making things better, beyond the clothes we make. We partner with organizations driving systemic change — advancing equity, sustainability, and real solutions for people and the planet.

The Story Behind the Softness

Softness is our signature. We've traveled the world in search of the highest-quality, most sustainable materials — so that every piece we create is as responsible as it is refined.

Co-founder and designer Mike Frasiely's childhood dream was to design clothes that felt as good as they looked – effortless, comfortable, and built for a life well-lived. Today, that dream drives our designs. Every Frasiely style is expertly crafted, soft from the start, and as comfortable as your old worn-in favorites — marked by Mike's signature laid-back look and backed by our Guarantee of Quality.